Bio

Asif Ijaz is an award-winning global events, experiential, brand and partnerships leader with a strong track record of delivering high-profile brand experiences, international exhibitions, executive programmes, sponsorship activations and large-scale stakeholder engagement platforms.

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With experience across Shell International, Saudi Aramco, HSBC, Worley and Schroders, Asif has worked across complex physical, virtual and hybrid programmes, partnering with senior stakeholders, agency teams, commercial functions, brand teams and cross-functional delivery groups.

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His work spans global exhibitions, Formula 1 partnership activations, COP and WEF platforms, sustainability-led event frameworks, digital and immersive experiences, sports marketing, financial services events and national-level storytelling environments. He specialises in creating experiences that connect business objectives with human engagement - building trust, strengthening reputation and delivering measurable impact.

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Through Decisive Events Marketing and Decisive Sports Marketing, Asif also brings a boutique, entrepreneurial lens to events, brand activation and sports engagement, helping organisations create memorable, purposeful and commercially focused experiences.