Shell

I successfully delivered the Shell V-Power launch event, overseeing the entire event strategy and execution from start to finish. My role involved developing a comprehensive event plan that aligned with Shell’s brand goals, coordinating logistics, and managing cross-functional teams. This included creating a seamless experience for both media and industry professionals, ensuring effective messaging around Shell V-Power’s performance benefits.
I developed a structured timeline, secured key speakers, and designed interactive product demonstrations that showcased the advanced technology behind the fuel. My attention to detail ensured that all event logistics were flawlessly executed, from venue selection to technical setup. Throughout the event, I maintained a focus on fostering audience engagement, ensuring a strong impact on brand visibility and industry relationships.
The event’s success was a result of careful planning, strong communication with stakeholders, and a focus on delivering a memorable experience that not only educated consumers but also reinforced Shell’s position as a leader in fuel innovation.